- APID
- 11102
- ORCID
- 0000-0002-2175-1087
- Scopus
- 56897165200
- Google Scholar
- https://scholar.google.com/citations?hl=en&user=izqt5TYAAAAJ
- Location
- Coimbatore, Tamil Nadu, India
- Expertise
- Finance
- Areas of interest
- Research, Accounting
- Member since
- September 2025
Biography
The author currently working in Kumaraguru School of Business as Associate Professor. The author has been in the field of teaching for more than 17 years. The author has expertise in the field of finance, especially behavioral finance. As the author’s doctorate topic is related to financial literacy, she makes efforts to spread financial literacy among the public in India. In recognition, the National Financial Education Council has appreciated her efforts in improving the financial capabilities of the community. She has published 19 papers, two in UGC Care, eight in Scopus, one in Web of Science, and one in ABDC journals. She has also published four book chapters, six cases, and 13 international conference papers. Faculty has conducted student development programme on Usage of AI in various institutions in the year 2024 and 2025 . As a teacher, she strongly believes in ABC (activity-based teaching). The creativity in her activity helped students reach the RBT levels. Recognizing her effort, she received the Best Faculty Award at Sri Krishna College of Technology in 2022 and the Distinguished Teacher Award in 2023.
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Sign inPublications
- A Data Mining approach on the Performance of Machine Learning Methods for Share Price Forecasting using the Weka Environment
- Economic Dousing of a Burning Ravan's Lanka
- Integrating SDGs into Corporate Strategy: Best Practices and Challenges the Future of Corporate Sustainability:Aligning Business with SDGs
- Machine Learning - driven Marketing Strategies in the Mobile Gadget Industry for Enhancing Customer Engagement and Sales Optimization