Dr. Dr.P.Subburaj

Assistant Professor · management Studies

Vels Institute of Science, Technology & Advanced Studies (VISTAS)

Author

APID

12269

ORCID

0009-0004-9156-4625

Scopus

Nil

Google Scholar

https://scholar.google.com/citations?authuser=5&user=axJRmiQAAAAJ

Location

Chennai, Tamil Nadu, India

Expertise

Marketing,Channel of Distribution, Supply chain Management

Areas of interest

Brand Management, Consumer buying behavour and AI

Member since

March 2026

Publications

1. ANALYSIS OF EMPLOYEE ENGAGEMENT PRACTICES AND THEIR ROLE IN RETAINING HEALTHCARE PROFESSIONALS AT ISWARYA SUPER SPECIALITY HOSPITAL, CHENNAI
2. AWARENESS OF THE IMPACTS OF HEAVY WORKLOAD ON HEALTH: AN EMPIRICAL-BASED COMPARATIVE STUDY AMONG SANITARY WORKERS
3. Assessing the Effects of Green Manufacturing Practices on Sustainability and Operational Efficiency In the Garment Industry: A Case Study of Ooty
4. CONSUMERS' ONLINE SHOPPING BEHAVIOR IN CHENNAI: AN EMPIRICAL STUDY
5. Role of consumers emotional attachment towards brands
6. The Impact of Digital Technology on Indian Education