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Nital Manoj Kothari

Dr. Nital Manoj Kothari

Associate Professor · Commerce
Author
APID
12701
ORCID
0009-0009-6049-8027
Scopus
https://www.webofscience.com/wos/my/settings/profile
Google Scholar
https://scholar.google.com/citations?hl=en&user=FLqgCjEAAAAJ
Location
Mumbai, Maharashtra, India
Expertise
Management
Areas of interest
Commerce, Management, Finance, Entrepreneurship, Business Development, Marketing
Member since
May 2026

Biography

A distinguished academic and accomplished educator with over 25 years of teaching experience, currently serving as an Associate Professor at Jai Hind College. Academic contributions extend to esteemed institutions such as H.R. College and R.A. Podar College of Commerce
Holding both an M.Phil. and a Ph.D., with doctoral research centred on customer perception towards low-cost airlines in metropolitan cities of India, reflecting a specialised focus in Commerce and Management.
Academic expertise spans Commerce, Management, International Business, Entrepreneurship, Marketing, Advertising, Finance, and Human Resource Management, with a strong ability to integrate strategic insight with practical pedagogy, fostering experiential, industry-relevant, and application-oriented learning.
Recognised as a respected voice across academia and industry, contributions include roles as a judge, panellist, keynote speaker, and resource person at numerous prestigious platforms, including multiple engagements with the University of Mumbai. Impactful guest lectures have been delivered across India, alongside authorship, presentation, and publication of over 100 research papers. Scholarly contributions further include chapters in more than 20 national and international book publications, along with the distinction of single authorship of 6 books,
In addition, responsibilities as a reviewer and board member for reputed journals.

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Publications

  1. A COMPARATIVE STUDY OF LOW-COST AIRLINES AND FULL-SERVICE AIRLINES IN INDIA
  2. Impact of digital payment adoption on consumer purchase behaviour in India
  3. Indian Knowledge Systems in Commerce and Management: Indigenous Foundations for Ethical and Sustainable Business
  4. The Impact of Social Media Advertising on Consumer Buying Behavior
  5. The Role of E-commerce Customer Reviews in Shaping Purchase Intentions and Brand Loyalty
  6. The impact of transit advertising on consumer buying behavior