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Md Saifullah Khalid

Md Saifullah Khalid

Associate Professor · Business Management
Author
APID
4761
ORCID
0000-0001-5653-9599
Scopus
58073776300
Google Scholar
IPsIIE0AAAAJ&hl=en
Location
Ranchi, Jharkhand, India
Expertise
Marketing,Business Management
Areas of interest
Marketing
Member since
November 2023

Biography

I'm pleased to introduce Dr. Md Saifullah Khalid, an expert in Marketing Management. His rich expertise and research focus on issues in marketing make him a valuable asset for those seeking insights into contemporary marketing challenges.

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Publications

  1. A Quantitative Examination of Digital Marketing in the Contemporary Era
  2. Assessing the Impact of Brand Image on Customer Retention Under the Mediation Effect of Customer Satisfaction
  3. Consumers’ Purchase Behaviour of Essentials During Covid-19 Lockdown Period: An Empirical Investigation
  4. Satisfaction Level of Auto-Rickshaw Owners towards the Adoption of Compressed Natural Gas (CNG): A Case Study of Ranchi, India
  5. The Empowering Impact of Zakat: Redefining Social Justice and Economic Well-Being
  6. To Study the Technology Adoption among the Marketers: Psychological Perception and Attitude of Marketing Professionals