APID Academic Profile Identity

RAMKISHEN YELAMANCHILI

Professor · Marketing and International Business
Author
APID
4822
Location
Mumbai, MAHARASHTRA, India
Expertise
Marketing
Areas of interest
Retail Management, Rural Marketing, Sales & B2B Marketing, Marketing Strategy
Member since
November 2023

Biography

passionate about Sales & Marketing and Research excellence

Sign in to see editorial board appointments, follow, and connect.

Publications

  1. A STUDY ON CONSUMERS ATTITUDE TOWARDS ONLINE GROCERY SHOPPING IN COVID19 PANDEMIC
  2. A STUDY ON EVALUATING AWARENESS OF INNOVATIVE TECHNOLOGY APPLICATIONS IN HEALTHCARE INDUSTRY IN INDIA
  3. CONSUMER PERCEPTIONS TOWARDS GREENWASHING AND ITS IMPACT ON PURCHASE BEHAVIOUR
  4. Impact of Micro Marketing and its Influence on Consumer Behaviour Post-COVID 19 Pandemic
  5. PROSPECTS FOR ARTIFICIAL INTELLIGENCE IMPLEMENTATION TO DESIGN PERSONALIZED CUSTOMER ENGAGEMENT STRATEGIES
  6. SOCIALLY RESPONSIBLE MARKETING AND BRAND SWITCHING BEHAVIOUR: INSIGHTS FROM FMCG INDUSTRY DURING COVID-19 PANDEMIC