Dr. THILAGAVATHI.K

ASSOCIATE PROFESSOR · COMMERCE

SAVEETHA SCHOOL OF LAW, Saveetha Institute Of Medical and Technical Sciences, Chennai.

Author

APID

9080

ORCID

0009-0001-5287-4514

Location

Chennai, Tamil Nadu, India

Expertise

14 YEARS

Areas of interest

MARKETING , FINANCE AND INFORMATION TECHNOLOGY

Member since

December 2024

Publications

1. Published article in web of science indexed journal on 23.08.2024 “ the title is “Navigating fake reviews in online marketing : innovative strategies for authenticity and trust in the digital age . Published article in SCOPUS indexed journal on 03.09.2024 “ the title is “AI-DRIVEN CUSTOMER SEGMENTATION: TARGETING AND RETARGETING STRATEGIES IN DIGITAL MARKETING “ Published article in SCOPUS indexed journal on 31.07.2024 “ the title is “The Impact of AI-Driven Personalisation on Customer Satisfaction in E-Banking Services Published article in BOOK CHAPTER IN BHARTI PUBLICATION in FUTURE OF RESEARCH IN HEIs: A ROADMAP OF VISKIT BHARAT” ISBN 978-95-48059-89-5